This is the situation which occurs many a times... and its a good point that may help you. I recently responded to the same in a training session, where these Financial Planners were complaining that people don't even give time to discuss their financial plans although they may be paying for the ‘financial planning’ service.
My answer to them was SPIN (www.huthwaite.org). What we need to understand is that people don't buy solutions, or listen to you, or go through your documents, just because they have a problem that any of the above can solve.
Let me explain this in simpler terms...
1. Do we go to the physician when we have symptoms of the flu... No!
2. Do we go to the physician when the implication of the flu is such that it hampers things that are non-negotiable with us, such as not being able to meet the client leading to a loss of revenue... Well, YES!!!
The crux of the matter is that we don't take up solutions when there are problems, even if there is a 'contract'. On the other hand, once the implications of the problems are so large that they start impacting cost, convenience, time, quality etc., we open up to looking at solutions.
So, what you may want to do is to talk to your client in terms of implications of a delayed conversation... will the delay lead to a postponed project close, and will that lead to a delayed implementation, and will that lead to an increase in cost... so, what we are talking about is a balance with cost on one side and the value that one sees in talking to you 'now' on the other.
We need to build 'that' value in your conversation, which I am sure you are doing... and as I always tell myself, every conversation is a 'sales' conversation; if not in real terms, imagine them to be. By doing this one increases the chances of success.
Warm Regards,
Paco
PS… Do read the book ‘SPIN Sales Fieldbook’ by Neil Rackham
Welcome to PacozDiscipline
I have a flair for making people & communities successful. I yearn to excel in that arena!
This is a compilation of my thoughts and responses to others thoughts. Most of them are relevant to the world of learning & development, and may be of help to you. Please add your comments and views.
This is a compilation of my thoughts and responses to others thoughts. Most of them are relevant to the world of learning & development, and may be of help to you. Please add your comments and views.
Wednesday, December 23, 2009
Tuesday, December 22, 2009
Collaboration in Learning
I have been using collaboration in learning programs for sometime. In my current role, we have started looking at them being used very seriously.
In particular, there is a program called 'Sell Out Of Trouble' (SOOT), wherein we use the experience & learning of all participants to collaborate and resolve problems emanating out of a live case study ('personal financial planning' interaction).
The process is tedious for the facilitator, but the application of learning in the simulated environment is quick-effective-efficient, disparity in learning comes out and can be fine-tuned, seeing the learning being applied in action builds conviction; all of this leads to a higher probability of the learning being applied in the workplace. It is also important that the case study being used to collaborate is live in nature & spirit. For example in SOOT, facilitators use their own life as a case study, and become the subject who's financial planning needs to be done. The collaborative effort in unearthing the exact problems, their implications and finally the solution to payoff their need, builds conviction in the learners that the discussed methodology of sales 'works', and its OK to give it a try in the field.
Collaboration has been used in learning environments for a vey long time.
If you have any more examples of having used collaboration in the learning & development space, please do leave a note...
In particular, there is a program called 'Sell Out Of Trouble' (SOOT), wherein we use the experience & learning of all participants to collaborate and resolve problems emanating out of a live case study ('personal financial planning' interaction).
The process is tedious for the facilitator, but the application of learning in the simulated environment is quick-effective-efficient, disparity in learning comes out and can be fine-tuned, seeing the learning being applied in action builds conviction; all of this leads to a higher probability of the learning being applied in the workplace. It is also important that the case study being used to collaborate is live in nature & spirit. For example in SOOT, facilitators use their own life as a case study, and become the subject who's financial planning needs to be done. The collaborative effort in unearthing the exact problems, their implications and finally the solution to payoff their need, builds conviction in the learners that the discussed methodology of sales 'works', and its OK to give it a try in the field.
Collaboration has been used in learning environments for a vey long time.
If you have any more examples of having used collaboration in the learning & development space, please do leave a note...
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