Immutable Laws for Success

• Nothing of what happens inside matters, unless it matters to someone outside…
  focus towards your clients, customers and consumers

• Avoid, ‘but’, ‘however’, and ‘no’ in your communication…
  creates positive relationships; mends broken ones

• Don’t doubt…
  helps avoid negative perceptions and builds a clear perspective

• Don’t bad-mouth…
  it just leaves you with a bad mouth

• Shun mediocrity…
  it tends to make a mediocre of all those around

• Stand by your people…
  for they weep when you cry

• Build your team’s equity…
  helps build your personal equity

• Live what you preach…
  in living it you epitomize what you preach

Don’t run away from what you do…
who said it was going to be easy

• It doesn’t matter what you think of yourself…
  what matters is what others think of you

• Know which battle to lose…
  some battles have to be lost to win the war

~ Paco, 12th March, ’09