This is the situation which occurs many a times... and its a good point that may help you. I recently responded to the same in a training session, where these Financial Planners were complaining that people don't even give time to discuss their financial plans although they may be paying for the ‘financial planning’ service.
My answer to them was SPIN (www.huthwaite.org). What we need to understand is that people don't buy solutions, or listen to you, or go through your documents, just because they have a problem that any of the above can solve.
Let me explain this in simpler terms...
1. Do we go to the physician when we have symptoms of the flu... No!
2. Do we go to the physician when the implication of the flu is such that it hampers things that are non-negotiable with us, such as not being able to meet the client leading to a loss of revenue... Well, YES!!!
The crux of the matter is that we don't take up solutions when there are problems, even if there is a 'contract'. On the other hand, once the implications of the problems are so large that they start impacting cost, convenience, time, quality etc., we open up to looking at solutions.
So, what you may want to do is to talk to your client in terms of implications of a delayed conversation... will the delay lead to a postponed project close, and will that lead to a delayed implementation, and will that lead to an increase in cost... so, what we are talking about is a balance with cost on one side and the value that one sees in talking to you 'now' on the other.
We need to build 'that' value in your conversation, which I am sure you are doing... and as I always tell myself, every conversation is a 'sales' conversation; if not in real terms, imagine them to be. By doing this one increases the chances of success.
Warm Regards,
Paco
PS… Do read the book ‘SPIN Sales Fieldbook’ by Neil Rackham
1 comment:
The real trick is to have them chasing you for an appointment... This is that perceived "value" you are talking about.
Cheers,
Marc Ratcliffe
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